Allison Smith
Brand Manager
Venue Brand Manager
Live Nation Entertainment (Apr 2023 - Present)
• Manage a multi-million-dollar portfolio of national and local partnerships across 4 Live Nation venues
• Execute client activation programs alongside venue operations team and brand ambassadors
• Oversee program financials in Salesforce, including budget tracking, billing, and forecasting
• Coordinate the delivery of contractual assets across multiple Media + Sponsorship divisions
including promotions, digital and social, ticketing, and accounting
• Utilize Trak Project Management software to organize sponsorship assets and ensure all deals
are being delivered in full
• Conduct market and brand research to identify product proposals and opportunities for growth
• Educate seasonal contractors on work-flow processes, best practices, and sellable assets per
venue
• Gather and analyze metrics, learnings, and development opportunities to create program recaps
for clients
Field Marketing Coordinator
Allied Global Marketing (Apr 2022 - March 2023)
• Executed promotions and marketing plans for various client accounts such as Netflix, Paramount Pictures, Sony Pictures Entertainment, Searchlight Pictures, A24, and IMAX
• Recruited screening audiences via grassroots outreach, word-of-mouth, and digital correspondence
• Negotiated influencer and brand partnerships in support of client projects
• Launched 5-10 email campaigns per week, including copy and design, while tracking
engagement through a database system
• Created detailed coverage reports per studio requirements, recorded urgent press breaks, and
recapped field activation events
• Managed regional internship program and prioritize day-to-day intern assignments
• Performed executive-level administrative duties which include maintaining filing systems, data
entry, reporting expenses, managing calendars, preparing materials, and ordering supplies
Events & Administrative Intern
Phoenix Film Festival (Jan 2022 - Apr 2022)
• Collaborated with the Managing Directors and Film Foundation Board Committee throughout the duration of the festival
• Assisted in the screening and selection process of over 600 film submissions
• Conceptualized, designed, and promoted accompanying festival events
• Liaised between departments and performed administrative tasks such as screening calls, taking
messages, sorting mail, and organizing merchandise
• Streamlined and increased social media engagement by over 200% with curated posts
